Shell
From developing in-market communication strategy, creative
development and production of marketing assets, content creation,
KOLs management, B2B engagement and activation, we worked
closely with global and local teams to implement B2B and B2C plans.
From developing in-market communication strategy, creative development and production of marketing assets, content creation, KOLs management, B2B engagement and activation, we worked closely with global and local teams to implement B2B and B2C plans.
We carried out activations during the Ramadan season, including the distribution of goods to truck drivers, providing dedicated rest areas where they could relax and unwind, and offering health checks at rest stops before they continued their journeys. Additionally, we’re also created videos for Shell Masterclass and managed the PR for the Shell Alkane launch event in Indonesia.
Providing the truck drivers a place for them to enjoy free coffee/tea, health check, foot reflexology and fun games, whilst they rest and relax, before continuing with their journey to deliver goods to their next destination.
